Terry Cutler – The Ethical Hacker
Home » The Montreal Canadiens organization is getting a harsh lesson in social media
Media TV Media

The Montreal Canadiens organization is getting a harsh lesson in social media


Terry Cutler was interviewed by Global News Montreal to talk about how the Montreal Canadiens organization is getting a harsh lesson in social media after it tried to celebrate one million Twitter followers. Global’s Kelly Greig explains.

MONTREAL – On Tuesday night February 26, 2016, the Montreal Canadiens‘ official Twitter account said it would “celebrate one million Twitter followers with a few surprises for you!”

The Habs certainly provided that for their followers, but not in the way they had hoped.

The team celebrated the milestone by sending out automated messages to Twitter followers who contacted them.
Several of the messages featured custom avatar jerseys emblazoned with the names of Twitter users.

Some users with offensive Twitter handles were then added to the jersey avatar and sent out on the team’s official account.

Many of the usernames featured racial slurs, some of which were directed at Canadiens defenceman P.K. Subban.

A similar social media campaign backfired on the NFL’s New England Patriots back in 2014.

The team’s official account sent out an automated message that included an avatar with a Twitter handle containing a racial slur.

The Habs have since issued an apology.

Subscribe to our mailing list

* indicates required

Related posts

Montrealer discovers her Facebook photo was used in Czech Republic

Terry Cutler

Researchers at the University of Toronto claim to have found an online spy ring

Terry Cutler

CTV News TV interview: On Your Side: The fight to keep your privacy private

Terry Cutler

Is your IT department looking out for your Cybersecurity?

Terry Cutler

How to Protect Your Healthcare Identity and Security

Terry Cutler

Teaching Students to Avoid Danger Online: Internet Safety Instructor Terry Cutler

Terry Cutler

LEARN THE SECRETS OF THE WORLD’S MOST SUCCESSFUL CYBER SECURITY EXPERTS. Close I'm Interested

Privacy & Cookies Policy