Terry Cutler – The Ethical Hacker
Home » The Montreal Canadiens organization is getting a harsh lesson in social media
Media TV Media

The Montreal Canadiens organization is getting a harsh lesson in social media


Terry Cutler was interviewed by Global News Montreal to talk about how the Montreal Canadiens organization is getting a harsh lesson in social media after it tried to celebrate one million Twitter followers. Global’s Kelly Greig explains.

MONTREAL – On Tuesday night February 26, 2016, the Montreal Canadiens‘ official Twitter account said it would “celebrate one million Twitter followers with a few surprises for you!”

The Habs certainly provided that for their followers, but not in the way they had hoped.

The team celebrated the milestone by sending out automated messages to Twitter followers who contacted them.
Several of the messages featured custom avatar jerseys emblazoned with the names of Twitter users.

Some users with offensive Twitter handles were then added to the jersey avatar and sent out on the team’s official account.

Many of the usernames featured racial slurs, some of which were directed at Canadiens defenceman P.K. Subban.

A similar social media campaign backfired on the NFL’s New England Patriots back in 2014.

The team’s official account sent out an automated message that included an avatar with a Twitter handle containing a racial slur.

The Habs have since issued an apology.

Subscribe to our mailing list

* indicates required

Related posts

TV Interview – Four arrests in Quebec child-porn case with ties to Dutch daycare porn ring

Terry Cutler

Ethical hacker to spread cyber knowledge in new video course

Terry Cutler

Crossing the “online” into cyber bullying

Terry Cutler

Denial of Service Attack on Twitter and Facebook affected Social Media professionals Radio interview on CBC HomeRun with myself and Mitch Joel

Terry Cutler

Facebook Hacking TV interview with CTV Montreal’s Todd Van Der Heyden

Terry Cutler

Scully The World Show with guest Terry Cutler The Ethical Hacker

Terry Cutler

LEARN THE SECRETS OF THE WORLD’S MOST SUCCESSFUL CYBER SECURITY EXPERTS. Close I'm Interested

Privacy & Cookies Policy